PR Girl in DC

As we start the new week, check out an oldie but goodie from the blog: The One Thing Rule (Or How I Began to Tackle My Big Hairy Audacious Goal) https://www.prgirlindc.com/blog/bhag

Flashback Friday to when I was featured for my comments in NBC News. As the year winds down, it's important to remember: yes, you can take a vacation when you're self-employed. Here's how to do it:

How to take a vacation when you're self-employed If you're part of the gig economy, a freelancer or self-employed, loss of income is real ... but so is burnout.

From Harvard Business Review: Can a More Detailed LinkedIn Profile Boost Your Salary? Short answer? Yes. Here are the deets:

Research: Can a More Detailed LinkedIn Profile Boost Your Salary? Our digital presence impacts how others perceive us. A simple résumé and a list of references no longer captures the essence of our professional capabilities. In this article, the authors explain how the intentional management of our online personas can have a positive and measurable connection to...

I'm still not completely sold on the idea of using AI for media relations efforts, but this piece makes some solid points https://bit.ly/45TUILA

Do you use AI to support your PR efforts? If so, how? Sound off in the comments below.👇🏾👇🏾👇🏾

The future of media relations: Navigating AI’s impact on PR - PR Daily How PR professionals can prepare for a world with AI and stop fearing it. “AI won’t replace humans — but humans with AI will replace humans without AI.” -Karim Lakhani, Harvard Business School professor specializing in workplace technology and AI for the Harvard Business Review. As PR profes...

Woof. Working in PR shouldn't have to be spooky, but sometimes it can be. Check out these anonymous workplace horror stories. What was your worst job ever?

Comms anonymous: More workplace horror stories to keep you up at night - Ragan Communications What’s a good horror story without a proper sequel?

[NEW BLOG]: September is here. Fall is nigh. That could only mean one thing: it's time for the Congressional Black Caucus Foundation's annual legislative conference (aka CBC Weekend). After ten years of attending check out my seven tips for a successful experience!

READ MORE: https://www.prgirlindc.com/blog/a-pr-girls-guide-to-cbc-weekend-2023

[PR GIRL IN THE NEWS] 🗞️

Of course, in light of THAT mugshot, everyone (including Donald J. Trump) is cashing in on the opportunity to sell some merch.

Read more from myself, The Lincoln Project co-founder, Reed Galan and others in MarketWatch.

Trump’s mug shot could be a gold mine for his campaign — and for enterprising Etsy sellers "My phone has been going ka-ching, ka-ching, ka-ching," said one Etsy maker, as Trump's mug shot pops up on T-shirts, coffee mugs, shot glasses and bobbleheads.

Hey Facebook Fam! I need your help. Over here at KC & Co Communications, we are gearing up to launch our first-ever newsletter! Get it hot and fresh out the kitchen by entering your email address below 👇🏽.

In this quarterly publication, you will:

⚡️ Learn how to maximize your PR strategies

🤓 Read real-life case studies from KC & Co clients

📈Stay abreast of current PR trends

Sign up today! The first newsletter is dropping in September: http://eepurl.com/cpILzT

Hi! I’m Krysten. I’m a Washingtonian, a publicist and the Founder of KC & Co Communications, a small but mighty PR agency. I’m planning on posting more often on here so I thought I’d introduce myself. 🫶🏽

A few things about me:

✅ I’m passionate about telling the stories that matter and lead to change.

✅ I’m originally from California; Los Angeles to be exact

✅ I have over a decade of experience in comms working for a number of amazing brands.

✅ I’m the oldest of four siblings so I’m used to being a leader 😆

✅ I’ve worked with politicians, nonprofits, tech firms, you name it! I’m industry agnostic but I like to do purpose driven work for purpose driven brands

✅ I love to travel ✈️ and have been to over 20 countries, sometimes solo.

✅ I have an 8 year old … company, that is! Love my job!

✅ KC & Co is now taking on new clients! If you are looking for PR support- that is, getting media coverage for your story or big idea, thought leadership support and refining your message, drop me a line.

✅ Also, down to grab coffee with my connections in order to see if there are any synergies.

Leave a note about how we met below! 👇🏽👇🏽👇🏽

P.S. 📸 by my fave photographer in DC, Carletta Girma. Check her out!

Excited to be a speaker at PR Daily’s Social Media Strategies Virtual Conference! Join me and save $100 with code KRYSTEN100. Can't wait to share my insights alongside Domonique James, Adrienne Sheares and Jen Beam 💡

Our session is Future-Proof Your Social Media: 5 Keys to a Responsive Social Media Strategy.

Learn more and register here: https://www.prdaily.com/store/social-media-strategies-virtual-conference/

See ya soon!

PR Girl Tip #1: I’m going to be dropping at least a tip a week to some of your most pressing PR questions. Today, let’s talk a bit about press coverage. You’ve pitched and pitched your brand and haven’t gotten any bites. What gives? Here are a few things to explore if this is your dilemma:

💡 Do a little research pairing your news with upcoming holidays (I.e. Mental Health Day, Earth Day, etc).

💡Use the current news cycle to include your client’s voice into the narrative. For example, we just landed a client (The Montpelier Foundation) in MSNBC to chat about their efforts to preserve and memorialize the truth about our shared history. We were able to leverage the media narratives on the national level to do so.

💡 Consider updating your media list. If you’re not getting any responses, maybe you’re pitching the wrong people. Take a look at your media list and make appropriate changes. Don’t be shy to reach out to another person at the same outlet if your initial contact hasn’t responded.

💡 Write an op-ed or an letter to the editor (LTE) with your client’s opinion on a specific matter. Again, watch the news cycle to see how to weave your narrative into the local or National landscape.

What tips would you add to the list?

P.S. Ready to leave it to the pros? KC & Co Communications is currently taking on new clients. Feel free to drop me a line for a no obligation consultation- [email protected]

Happy Pitching!