Connections Media

It’s a big day today at Connections Media – we joined forces with OutCast, a sister agency under our parent company Next 15 Communications! Our firms are unified by our focus on creating lasting impact and maximizing value for clients through strategy and storytelling. Learn more about our new home: theoutcastagency.com

As more people shop digitally, social media platforms are protecting their market share by making it easy to separate people from their money. Find out what Snapchat and Facebook are up to in the latest New In Digital:

E-Commerce is Taking Over Social Apps As more people shop digitally, social media platforms are protecting their market share by making it easy to separate people from their money.

As more people use social media, platforms need to constantly update and change. Pinterest and Instagram, two of the fastest-growing platforms, are doing just that. Read about how they’re staying relevant in this crowded market in the most recent New In Digital:

Advancing Platform Capabilities Once a platform is highly utilized, it has to evolve and manage problems that weren’t apparent earlier on.

Here at CM HQ, we’re always looking for new ways to spruce up our walls. This month, we hosted our first-ever CM Photo Contest and asked our team to send in their best shots that reflected our neighborhood, displayed a unique perspective and told a story. After each person voted for their two favorites, our Design Team compiled the final list of winning photos. We’re excited to see them on our walls!

Data-informed advertising has become a hot button issue, and social media platforms are making an effort to make the process more transparent and ethical. But will it make a difference? Find out in the latest New In Digital:

Advertising Changes Data-informed advertising has become a hot button issue, and social media platforms are making an effort to make the process more transparent and ethical.

Social media is known for being portable, but what are apps doing to make moving between platforms more seamless for users ready to try something new? The Data Transfer Project could help users take their info and head for greener digital pastures. Learn about that and more in our new New In Digital:

Making Social Media More Mobile If you have your phone, you have the entire social media universe at your fingertips.

The fight against false information on social media and other platforms is overwhelming, but companies are trying to win consumer trust by cracking down recently. Read more in our latest New In Digital post:

Verification and Security in Social Media Information security and truthfulness are important. But they’re especially hot topics for social media as the industry attempts to improve its reputation.

Transparency and data usage in social media platforms is a hot topic. In our latest New In Digital post, we explore the newest changes to Facebook and Twitter and discuss whether they’re effective enough to win back the trust of users:

Changes In Ads and Privacy on Social Media Recently, Facebook and Twitter took some steps to disclose more information about what’s happening with your data, but that might not be enough.

Want to reach a new audience? Why not give Pinterest a try. Find out why in our latest New In Digital:

Utilizing Creative Platforms Creative platforms, like Pinterest and Instagram, allow people, businesses and organizations to explore new and different ways to reaching audiences.

Integration encourages advancement and innovation for apps and companies — even if they sometimes bring risk. Read our latest New In Digital post about the benefits and drawbacks of integration:

Integration is the Future | Connections Media New in Digital is a blog series dedicated to highlighting digital news from across the web and explaining what those developments mean for organizations in the public affairs environment.

There’s still time to vote for our microsite with MPAA, “The Road to the Oscars,” in this year’s ! Cast your vote by April 19: http://bit.ly/2Jroq18

Last year, our team had the opportunity to work with MPAA to create a beautiful, interactive site that highlighted the positive impacts of the film industry – and it’s been nominated for a ! You can vote here: http://bit.ly/2Jroq18