Pink Sparrow

Modern Warfare took over Fanatics Fest NYC. 🪖

10v10 live matches. Night vision that revealed a hidden world. A Ghost of Liberty Head fans lined up for. A 1-of-1 Aston Martin. That’s a wrap on FFNYC26. 🎮

📍 Fanatics Fest NYC 2026

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The arch alone tells the story. 14 layers, 14 shades, all Soft Pitch.

For Rare Beauty's first time showcasing at Ulta FLC, we set out to make a big splash! Pink Sparrow designed and fabricated Rare Beauty's booth from concept to completion. A blush-toned floor palette. An Ulta Exclusive Brown Story giveaway. And a Rare Impact Table where affirmations met action.

Every detail designed & built with intention. All Pink Sparrow.

Oh Polly’s first flagship store on Melrose is the result of a comprehensive Design + Build effort by Pink Sparrow.

The project represents a pivotal step for both teams: Oh Polly’s entry into physical retail and Pink Sparrow’s continued expansion into permanent retail environments. From concept to completion, Pink Sparrow led the spatial design, architectural detailing, fabrication, and integration of AV and lighting systems—ensuring every element served both brand expression and functional retail needs.

Anchoring the store is a sweeping 14-foot tall curved LED wall that creates an impactful, ever-changing backdrop for content and extends Oh Polly’s digital presence into the physical space. Surrounding this feature, Pink Sparrow’s brings the environment to life through illuminated niches with rotating mannequin stands, interchangeable display platforms, and thoughtfully designed fitting rooms with tunable lighting. Together, these elements give the space flexibility for new drops, events, and evolving storytelling throughout the year.

The result is a purpose-built flagship that merges form and function—positioning Oh Polly as a retail presence in a high-profile corridor and affirming Pink Sparrow’s expertise in delivering turnkey design + build solutions for branded environments.