Alias Design

Call Directions Website Contact the business

Alias Design Welcome to Alias official page! Alias, one of the most consolidated names of Italian design. Made in Italy since 1979.

Leggerezza tecnologica, trasversalità, innovazione sono dal 1979 i valori chiave di Alias, storico marchio del design Made in Italy. Valori dai quali prende avvio il forte legame dell’azienda con designer affermati attraverso i quali Alias ha saputo far emergere la peculiarità di ciascun progettista, in uno scambio continuo di stimoli e idee e con una costante apertura all’utilizzo inedito dei materiali e alla sperimentazione delle tecnologie. Il successo internazionale del marchio si fonda sul lavoro svolto nello sviluppo di ricerca creativa e qualità di prodotto, solida capacità produttiva e grande esperienza distributiva. La sede di Alias è a Grumello del Monte, vicino a Bergamo. Alias conta su una rete vendita di circa 1000 negozi in 50 diversi paesi nel mondo. Tutti i progetti Alias, con la loro essenzialità dalla forte carica espressiva, rispondono alle diverse necessità degli spazi domestici, del contract e dell’outdoor. Una produzione in continua evoluzione, con la costante capacità di incontrare le reali richieste del vivere, lavorare e abitare contemporaneo. Technological lightness, versatility, innovation. Since 1979 these have been the overriding values of Alias, one of the most consolidated names of Italian design. Values that have driven the firm’s close association with some renowned designer signatures. Collaborations that have developed and grown through the years, and in the course of which, Alias has managed to reveal the peculiar talent of each designer. Conducted in an on-going exchange of catalysts and ideas, and a constantly open-minded approach to the use of new materials and technological experimentation. Of particular significance is the solid industrial structure of a firm that controls each phase of the process, from design, to production and distribution. Alias, located in Grumello del Monte, close to Bergamo, can now count on a distribution network of around 1000 stores in 50 countries throughout the world. All Alias products, with their highly expressive minimal style, offer solutions to the various requirements of residential, contract and outdoor applications. A product offering in constant evolution to meet the real needs of contemporary living and working environments.

SEC evolves.Designed by .haeberli , SEC is the modular system that combines structural clarity with design freedom — fro...
26/02/2026

SEC evolves.

Designed by .haeberli , SEC is the modular system that combines structural clarity with design freedom — from a bedside table to a full-height storage wall, with coherence and lightness.

Now enriched with new finishes: four textured powder-coated colours, six gloss options, painted methacrylate for panels and sliding doors, and two new veneers in oak and walnut.
With the introduction of the new 560 mm depth, compositional possibilities expand even further.

Versatile. Transversal. Constantly evolving.

SEC, 1997
1.Digital Image .3d
Art work “La natura di domani” by
3. - 4. Still lives by
2. - 5. - 6. - 8. Digital Images .3d

With “ Ordini Diversi.” Norberto Pezzotta reinterprets Lanuda chair designed by Riccardo Blumer.No longer a simple seat,...
18/02/2026

With “ Ordini Diversi.” Norberto Pezzotta reinterprets Lanuda chair designed by Riccardo Blumer.

No longer a simple seat, but a poetic presence suspended between rational rigour and the natural landscape. A bridge between human ingenuity and the silent wisdom of
nature.

In the clearing, Lanuda multiplies like a silent herd in the tall grass.
In the woods, among roots and filtered light, Lanuda settles lightly.
On the riverbed, it traces a discreet order among the stones.

Part of Interpreting Something Else, the project continues Alias’ exploration of an original visual language, capable of rewriting the essence of its collections through
contemporary perspectives.

Discover “ Ordini Diversi.” In Alias Magazine>>> Link in bio

Lanuda, designed by
Seen by Norberto Pezzotta

Designed in 2001, Legnoletto was born from the meeting of design rigour and artisanal sensitivity. The die-cast aluminiu...
13/02/2026

Designed in 2001, Legnoletto was born from the meeting of design rigour and artisanal sensitivity. The die-cast aluminium legs, a distinctive element of the collection, support the solid wood structure, creating a measured balance between sturdiness and formal lightness.

Twenty-five years after its debut, Legnoletto is enriched with new finishes and colours, further expanding the system’s expressive possibilities. With these new variants, the collection confirms its ability to interpret the bedroom with coherence and personality, while remaining faithful to the values of research, quality, and durability that have always distinguished Alias.

About Legnoletto

1. Digital image .3d
2. 2001, Illustration by .haeberli
5. Digital image
6. 2017, Illustration by .haeberli

We are proud to see the B-kini chair by Paolo Rizzatto on the cover of Elle Decor Italia Next 2026.The B-kini chair repr...
02/02/2026

We are proud to see the B-kini chair by Paolo Rizzatto on the cover of Elle Decor Italia Next 2026.
The B-kini chair represents the perfect synthesis of form, function and innovation: values that guide our daily work.
A special thanks to Livia Peraldo Matton for choosing the beautiful shot by Federico Cedrone and to Murielle Bortolotto and Tamara Bianchini for their precious support.

Seconda chair for Wallpaper*“Lasting Impression”A quiet presence that lingers.Material, proportion, and memory meet in a...
16/01/2026

Seconda chair for Wallpaper*
“Lasting Impression”

A quiet presence that lingers.
Material, proportion, and memory meet in a frame that speaks of time, not trends.
An object designed to endure — in space and in the gaze.

Lasting Impression
Design pieces that stand the test of time

Wallpaper*
Photographer: AM + PM
Head of Interiors: Olly Mason
Writer: Hugo McDonald

Seconda chair
designed by

We are delighted to announce that Lanuda chair designed by Riccardo Blumer has been nominated by Elle Decor Italia for t...
07/01/2026

We are delighted to announce that Lanuda chair designed by Riccardo Blumer has been nominated by Elle Decor Italia for the EDIDA – Elle Deco International Design Awards, the prize awarded by the magazine's 25 editions worldwide.
This marks the start of the first phase of the EDIDA, now in its 24th edition, which celebrates excellence in international design.
This recognition highlights research, materials and design vision, bringing Lanuda into dialogue with the best of contemporary design globally.

Interni Magazine explores the latest news from Alias: an in-depth look at our ongoing research and most recent projects....
29/12/2025

Interni Magazine explores the latest news from Alias: an in-depth look at our ongoing research and most recent projects. Read the full article!

Il brand celebra le collezioni SEC, Legnoletto e Hub, firmate da Alfredo Häberli e Alberto e Francesco Meda, arricchendone la proposta

In the dialogue between architecture, landscape, and design, matter becomes narrative.Within the MUSEO INFINITO - PARK |...
29/12/2025

In the dialogue between architecture, landscape, and design, matter becomes narrative.

Within the MUSEO INFINITO - PARK | Botta exhibition the Seconda chairs, Zeta stool and Saturno 48 low table designed by were integrated into the installation as quiet yet essential presences—objects capable of inhabiting space, following its geometries, and amplifying its meaning.

With the exhibition coming to a close in 2025, what remains is the experience of an encounter between design and architectural vision, where form, function, and context intertwined into a single narrative.



Ph.

A visual dialogue celebrating the relaunched SEC modular system – originally designed in 1997 by Alfredo Häberli – now r...
23/12/2025

A visual dialogue celebrating the relaunched SEC modular system – originally designed in 1997 by Alfredo Häberli – now reinterpreted throughout the urban memory of Bergamo, the city where Alias was born.

Through the photographic project ‘SEC-CITY. Bergamo Dialogues’, SEC becomes spatial language and temporary architecture: evolving between Piazza della Libertà and the urban fabric of the Centro Piacentiniano, balancing rational rigour and material warmth.

Captured by photographer Luca A. Caizzi, the campaign intertwines design, place, and identity — renewing the poetic vision of its origins through a contemporary lens.

For Alias, design is never just form — it is connection, exploration, and shared belonging. Something Else, once again.

SEC - designed by Alfredo Häberli

Curated by C41
Creative: Luca A. Caizzi, LEONE
Junior Creative: Athena Kuang, Gaia V. Marraffa
Ph: Luca A. Caizzi
Ph. Assistant: Marcello Maranzan
Ex Producer: Barbara Guieu
Producer: Alice Vitulli

Press Office

A visual dialogue celebrating the relaunched SEC modular system – originally designed in 1997 by Alfredo Häberli – now r...
04/12/2025

A visual dialogue celebrating the relaunched SEC modular system – originally designed in 1997 by Alfredo Häberli – now reinterpreted throughout the urban memory of Bergamo, the city where Alias was born.

Through the photographic project ‘SEC-CITY. Bergamo Dialogues’, SEC becomes spatial language and temporary architecture: evolving between Piazza della Libertà and the urban fabric of the Centro Piacentiniano, balancing rational rigour and material warmth.

Captured by photographer Luca A. Caizzi, the campaign intertwines design, place, and identity — renewing the poetic vision of its origins through a contemporary lens.

For Alias, design is never just form — it is connection, exploration, and shared belonging. Something Else, once again.

SEC - designed by Alfredo Häberli

Curated by C41
Creative: Luca A. Caizzi, LEONE
Junior Creative: Athena Kuang, Gaia V. Marraffa
Ph: Luca A. Caizzi
Ph. Assistant: Marcello Maranzan
Ex Producer: Barbara Guieu
Producer: Alice Vitulli

Press Office

Address


Alerts

Be the first to know and let us send you an email when Alias Design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Alias Design:

Shortcuts

  • Want your business to be the top-listed furniture store?

Share