Sainsbury Design

A fond farewell and a warm welcome 💛

After over 10 fruitful years as Production Manager at Sainsbury Design, we’re saying sad goodbyes to Zoe as she heads off on her next adventure.

At the same time, we’re so excited to welcome Cindy to the Sainsbury Design team! Our new Productions and Operations Manager has in-depth DTP expertise and valued business experience, and Sainsbury Design is set to go from strength to strength.

Here’s to new challenges, new opportunities, continued growth and an exciting journey ahead! Excited for what’s to come! 💼🎨"

Spotted in the wild 👀

The Replace® point-of-sale we recently designed, now bringing the campaign to life in-store.

There’s always something satisfying about seeing a design move from screen to shelf.

What happens when a product launch becomes more than just a moment? It becomes an experience.

For Replace® Lite, we built the new SKU from the ground up, from packaging and product positioning to the 30-day Live Lite Challenge, social content, digital journeys and in-store POS.

Every touchpoint worked together to turn awareness into action, encouraging consumers to engage, participate and build healthier daily habits.

One product. One connected campaign. Thirty days of momentum.

Strong brands develop a personality of their own. Over time, thoughtful packaging design evolves beyond the product - becoming instantly recognisable, memorable, and bringing the brand to life.

Swipe through to see the Kellogg's Corn Flakes journey since 2018.

Every part of a pack has a role to play.

Good packaging is not just about making something look good.

It’s about knowing what each centimetre needs to do.

Behind every final pack is a series of strategic decisions.

For this project, the goal was not only to create something visually distinctive, but to make sure the brand could work clearly across shelf, category and consumer touchpoints.

From understanding the category codes to refining the visual hierarchy, every detail was considered to help the product show up with more clarity and confidence.