What are the opening hours?

Monday 11:30 - 21:00 Tuesday 11:30 - 21:00 Wednesday 11:30 - 21:00 Thursday 11:30 - 21:00 Friday 11:30 - 21:00 Saturday 11:30 - 21:00 Sunday 11:30 - 21:00

Rozel Furnishing at 51 Sims Avenue

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Rozel Furnishing at 51 Sims Avenue

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Rozel is a Singapore-founded furniture brand dedicated to offering stylish, quality home furnishings at honest value for modern living spaces.

03/11/2026

🍽️ MEET THE TABLE THAT DOES MORE: EXTENDABLE SINTERED STONE! ✨
Need a dining table that effortlessly accommodates daily family dinners and big weekend gatherings? Discover the all-new Extendable Sintered Stone Dining Table at Rozel Furniture!

Designed with clean architectural lines, warm wood-toned legs, and an ultra-durable tabletop, this is dining made better.

🌟 KEY HIGHLIGHTS
🔄 Extend with Ease – Effortlessly glides from 1.6m to a spacious 2.4m to host up to 8–10 guests comfortably!

💎 Refined Sintered Stone Finish – Sleek, modern aesthetics that instantly elevate any dining interior.

🛡️ Scratch-Resistant Surface – Worry-free durability against keys, cutlery, and daily wear and tear.

🔥 Heat-Resistant Design – Place hot pots, soup bowls, and boiling kettles directly on the surface without coasters.

🧼 Stain-Resistant & Easy Clean – Non-porous material wipes clean instantly from curry, w**e, coffee, and oil spills!

🎨 Customisable Tabletop Options – Choose from a premium collection of sintered stone patterns, textures, and shades to match your home theme.

📍 Experience it at Rozel Showrooms:

🏢 Rozel Labrador

📌 1 Labrador Villa Rd, Singapore 118981 (Beside Labrador Park MRT)

🏢 Rozel Sims Ave

📌 51 Sims Ave, Singapore 387414

🚗 (Free Parking Available at Both Locations)

Visit our showrooms today to test the smooth extension mechanism in person! 🏃‍♂️💨

02/11/2026

🪔 ROZEL DEEPAVALI SHOWROOM SALE IS HERE! 🛋️✨

🔥 AMAZING FURNITURE DEALS AT ROZEL SIMS AVENUE! 🔥

Uncle Ang is bringing you fantastic festive furniture deals this Deepavali! From stylish sofas and comfortable recliners to designer dining sets, upgrade your home without breaking the bank! 😍

💥 FESTIVE SPECIAL DEALS — CHECK THESE OUT!

💺 1-SEATER ARMCHAIR — ONLY $199!

🛋️ 2-SEATER SOFA — FROM $299!
Selected models from just $399!

🍽️ ROUND SINTERED STONE DINING TABLE WITH LAZY SUSAN — ONLY $399!

🛋️ 2-SEATER RECLINER SOFA — ONLY $499!

🛋️ 2-SEATER HALF-LEATHER RECLINER SOFA — ONLY $599!

🍽️ 1.6M SINTERED STONE DINING TABLE + 4 CHAIRS — ONLY $599!

🛋️ 3-SEATER ELECTRIC RECLINER SOFA WITH CUP HOLDERS — ONLY $799!

📍 VISIT ROZEL SIMS AVENUE!

🏢 Rozel Furniture
📌 51 Sims Avenue, Singapore 387414
🚗 FREE PARKING AVAILABLE!

🪔 Celebrate Deepavali with amazing furniture deals and give your home a fresh new look!

⏰ Limited showroom deals! First come, first served while stocks last.

🏃‍♂️ Drop by Rozel Sims Avenue today and let Uncle Ang help you find your favourite furniture!

20/10/2026

🛋️ MEET YOUR ULTIMATE LUXURY SOFA! 🎬✨

Why settle for an ordinary sofa when you can enjoy comfort, convenience, and smart features all in one? 😍

Discover the feature-packed luxury recliner at Rozel Furniture — designed to make every movie night and relaxing moment even better!

🔥 FEATURES YOU’LL LOVE:

⚡ ELECTRIC RECLINING
Adjust the footrest and backrest effortlessly at the touch of a button!

🍿 BUILT-IN DROP-DOWN TABLE
Enjoy your favourite snacks and drinks with an integrated tray and cup holders.

💡 DIMMABLE READING LIGHTS
Enjoy extra convenience with concealed overhead reading lights.

🥤 SMART ARMREST STORAGE
Keep your remotes close at hand, with a dedicated cup holder for your drink.

🔋 USB CHARGING PORT
Charge your devices while you sit back and relax!

🛡️ SCRATCH-RESISTANT & WATER-REPELLENT MATERIALS
Designed for everyday living, helping you handle minor spills and scratches more easily.

🎨 CUSTOMISE YOUR STYLE
Choose your preferred colours, textures, and fabric or leather options to complement your home!

📍 VISIT A ROZEL SHOWROOM TODAY!

🏢 ROZEL LABRADOR
1 Labrador Villa Road, Singapore 118981

🏢 ROZEL SIMS AVENUE
51 Sims Avenue, Singapore 387414

🎬 Your sofa, your comfort, your movie-night experience!

Drop by your nearest Rozel showroom and experience the comfort and features for yourself! 🛋️✨

12/10/2026

⚡ ROZEL 10月份促销，家具全场超低价！⚡

大家好，又是 Fanny！😍 这次带你直击 Rozel Sims Avenue，看看10月份有哪些超值家具优惠！🛋️🔥

💥 超值家具价格大公开！

🛋️ 豪华大气 Big Size Corner Sofa — 只要 $1,199！

🛋️ 3+2 沙发组合 — 只要 $899！

🛋️ 3座沙发 — 只要 $499！

🛋️ 2座沙发 — 只要 $399！

🚪 4尺衣橱 — 只要 $199！

☕ 咖啡桌 — 只要 $99！

💄 梳妆台 — 只要 $99，还免费送你一个凳子！🎁

😍 沙发、衣橱、咖啡桌、梳妆台，各种家具超值优惠一次看！想为新家添置家具，或是想升级家居风格，现在就是好时机！

📍 赶快来看看！

🏢 Rozel Sims Avenue
📌 51 Sims Avenue, Singapore 387414

🔥 10月份超值家具优惠，别错过！马上到 Rozel Sims Avenue 逛逛，挑选你喜欢的家具，把实惠带回家！🏃‍♀️💨

#新加坡省钱攻略 #家具促销 #新加坡家具 #沙发优惠 #家具折扣

04/10/2026

🛋️ MEET YOUR EVERYDAY LOUNGE SOFA! 🎧✨

More than just a sofa — enjoy comfort, entertainment and convenience all in one at Rozel Furniture!

🎶 Built-in Bluetooth Speaker
Play your favourite music wirelessly from your sofa

💡 Lamp with 2 Light Modes
Perfect for reading or relaxing at night

🥤 Console Storage + Cup Holders
Keep your drinks, remotes and essentials within reach

⚡ Electric or Manual Recline
Adjust your leg and back position for the comfort you want

🔋 Integrated USB Ports
Charge your phone while you relax

🐾 Pet-Friendly Fabric & Leather
Scratch-resistant options with custom colours available

📍 Visit Rozel Showrooms

1 Labrador Villa Road, Singapore 118981

51 Sims Avenue, Singapore 387414

👉 Come down to Rozel and experience your new favourite lounge sofa today!

25/09/2026

🌕🥮 月圆人团圆，家更温暖

The beauty of Mid-Autumn lies in coming home, gathering around the table, and enjoying the little moments that make a house feel like home. 🏡✨

May this festive season bring peace, happiness, good health and cherished moments to you and your loved ones.

🏮 From Rozel Furniture, wishing everyone a warm and joyful Happy Mid-Autumn Festival!

#中秋快乐 #花好月圆 #团圆时刻 #温暖家居

17/09/2026

⏰ 48 HOURS ONLY: MALAYSIA PRICES + GUARANTEED GIFTS! ⏰
Why go through the hassle of crossing the border when we are bringing Malaysia prices directly to Singapore? The Rozel Mattress & Sofa Fair is slashing prices up to 80% off for 2 days only on the 19th and 20th of September 2026!

Turn up this weekend and claim a completely free door gift—no purchase necessary!

Upgrade your home and get a FREE 55" TV, digital lock, and water purifier with any sofa or mattress purchase!

Grab a luxurious 3+2 Seater Sofa with a recliner for an unbelievable $1988!

Every single item is priced to clear while stock lasts!

You literally cannot find these prices or giveaways anywhere else. RSVP immediately to lock in your slot!

👉 CLAIM YOUR SLOT NOW: https://www.rozelfurnishing.com.sg/event3/

📍 EVENT LOCATION:
Rozel Furniture
51 Sims Ave
Singapore 387414

15/09/2026

🎁 Buy a mattress, walk out with a 55" TV. Wah, seriously.
Rozel Mattress & Sofa Fair — 2 days only, 19–20 September 2026.
Malaysia prices, right here on Sims Ave. No Causeway. No jam.

✅ FREE 55" TV + Water Purifier + Digital Lock
with your sofa or mattress purchase
✅ Mattress + Storage Bedframe — $1588
✅ 3+2 Seater Sofa with Recliner — $1988
✅ Sintered Stone Dining Table + 4 Chairs — $1388
✅ Up to 80% OFF storewide
✅ Clearance pieces tagged from $199
While stock lasts. Two days, then it's gone.

👉 RSVP NOW: https://www.rozelfurnishing.com.sg/event3/
📍 Rozel Furniture · 51 Sims Ave, Singapore 387414
🗓️ Sat 19 – Sun 20 September 2026

15/09/2026

🎁 Buy a mattress, walk out with a 55" TV. Wah, seriously.

Rozel Mattress & Sofa Fair — 2 days only, 19–20 September 2026.
Malaysia prices, right here on Sims Ave. No Causeway. No jam.

✅ FREE 55" TV + Water Purifier + Digital Lock
with your sofa or mattress purchase
✅ Mattress + Storage Bedframe — $1588
✅ 3+2 Seater Sofa with Recliner — $1988
✅ Sintered Stone Dining Table + 4 Chairs — $1388
✅ Up to 80% OFF storewide
✅ Clearance pieces tagged from $199

While stock lasts. Two days, then it's gone.

👉 RSVP NOW: https://www.rozelfurnishing.com.sg/event3/
📍 Rozel Furniture · 51 Sims Ave, Singapore 387414
🗓️ Sat 19 – Sun 20 September 2026

14/09/2026

🚫 Why drive to Malaysia for furniture when the prices are already here?

Rozel is bringing Malaysia prices to Sims Ave — 2 days only,
19–20 September 2026.

No Causeway. No jam. No queue at the checkpoint.

✅ Mattress + Storage Bedframe — $1588
✅ 3+2 Seater Sofa with Recliner — $1988
✅ Sintered Stone Dining Table + 4 Chairs — $1388
✅ Up to 80% OFF all furniture for this event
✅ Clearance pieces tagged from $199

🎁 FREE 55" TV + Water Purifier + Digital Lock
with your sofa or mattress purchase.

First come, first serve — while stock lasts.

👉 RSVP NOW: https://www.rozelfurnishing.com.sg/event3/
📍 Rozel Furniture · 51 Sims Ave, Singapore 387414
🗓️ Sat 19 – Sun 20 September 2026

14/09/2026

Life is better when you push back. 🛋️ Meet the new Pushback Sofa by Rozel Furniture—featuring clean lines and a modern design built for true relaxation.

Why You’ll Love It:
• Seamless Pushback: Instantly slide the seats back for extra lounging room.
• Adjustable Armrests: Customize your support and comfort angle.
• High-Density Foam: Enjoy enhanced, long-lasting seating support.
• Premium Materials: Choose from highly durable, pet-friendly fabrics or luxurious leather options.

Experience better lounging today. Visit our showrooms to try it out!

📍 Rozel Labrador: 1 Labrador Villa Rd, S(118981)
📍 Rozel Sims Ave: 51 Sims Ave, S(387414)

08/08/2026

Wishing Singapore a Glorious 61st National Day! 🇸🇬✨

Today, we celebrate the strength and elegance of our nation. Elevate your National Day gatherings with the unparalleled luxury and comfort of Rozel Furniture. From grand dining experiences to relaxing in ultimate style, we are proud to furnish the homes of Singapore.

Here’s to a prosperous and beautiful year ahead! 🥂🎆

21/06/2026

Celebrating the man who always brings everyone together. 🥂

Thank you to all the dads for the endless support, the dad jokes, and the memories shared around the dining table. Happy Father's Day from Rozel Furniture!

Looking to elevate your family dinners? Explore our premium dining collections at the Rozel Sims Avenue branch today.

30/05/2026

✨ Wishing you a peaceful Vesak Day. ✨

May this sacred day bring ultimate stillness, harmony, and joy to your heart and home. Sending our warmest regards to you and your loved ones. 🌸🕯️

27/05/2026

We wishing you a meaningful Hari Raya Haji filled with warmth and positivity.

13/04/2026

🛏️ UPGRADE YOUR SLEEP: 1-FOR-1 MATTRESS BUNDLES! 🛏️

Rozel Furniture is bringing you the ultimate deal on premium mattresses, including the exclusive Dormiflex range from Italy! 🇮🇹

Whether you need:
❄️ Cooling Tech
✨ Antistatic
🌿 Natural Latex
🩺 Orthopaedic Support
..we've got you covered with our 1-for-1 promotion!

Visit us at our outlets:
📍 69 Sungei Kadut Drive, Singapore 729568
📍 51 Sims Avenue, Singapore 387414
📍 1 Labrador Villa Road, Singapore 118981 (Our Biggest Showroom!)

12/04/2026

✨ Experience 5-Star Hotel Comfort at Home! ✨

Looking for the ultimate sleep upgrade? Our Mattress Fair 2.0 is happening now at Rozel Labrador, featuring the world-renowned Dormiflex (Italy’s No. 1 Mattress)! 🇮🇹

Don't miss our best-selling masterpiece: The Black Series.
💎 7-Zone Pocket Spring for perfect spine alignment
💎 Premium Memory Foam & Latex for cloud-like comfort
💎 Cooling Silk & Anti-Static technology
💎 Backed by a massive 20-Year Warranty
👉 Retail Price: $7000 - $8000
👉 Our Direct Price: $2999! We also have massive markdowns across the board, with Single mattresses starting from just $199 and Queens from $599!

Find the perfect mattress for your budget and body. See Jason at the showroom today! 🏃‍♂️💨

📍 Available at Rozel Furniture:
🔹 Rozel Labrador: 1 Labrador Villa Rd, S(118981)
🔹 Rozel Sims Ave: 51 Sims Ave, S(387414)
🔹 Rozel Sungei Kadut Warehouse: 69 Sungei Kadut Dr, S(729568)

08/04/2026

✨ Meet the Ultimate Living Room Upgrade: The Modular Corner Sofa! ✨

Why settle for a standard sofa when you can have one that does it ALL? Designed for modern living, this is one set with many ways to relax.

🛋️ Why you’ll love it:

Lounge Mode Activated: Kick back and relax with extendable seating!

Hidden Seating: Comes with space-saving stools tucked neatly underneath.

All-In-One Console: Features built-in cup holders and a hidden storage compartment for your remotes and snacks. 🍿

Modular Fit: Rearrange the pieces perfectly to fit your space and host your guests.

Fully Customisable: Available in a wide variety of gorgeous colors and premium materials! 🎨

Ready to transform your living space? Come try it out today! 👇

📍 Available at Rozel Furniture:
🔹 Rozel Labrador: 1 Labrador Villa Rd, S(118981)
🔹 Rozel Sims Ave: 51 Sims Ave, S(387414)
🔹 Rozel Sungei Kadut Warehouse: 69 Sungei Kadut Dr, S(729568)

25/03/2026

Welcome to the Rozel Mattress Fair 1.0! We are the exclusive distributors of Dormiflex, Italy’s #1 mattress brand, and we are celebrating with a massive sale from March 28th - April 12th.

Find your perfect match:
❄️ Cooling Mattresses
🦴 Orthopedic Support
🌿 Natural Latex
⚡ Anti-Static

💥 The Deal: Buy ANY Dormiflex mattress and get another one absolutely FREE!
🎁 The Bonus: We are throwing in 10 FREE ITEMS, including 2 free bedframes, pillows, bolsters, and protectors!

Such a good deal won't last forever. Visit Winson and the team at Rozel today!

📍 Find us at:

1 Labrador Villa Road, Singapore 118981

51 Sims Avenue, Singapore 327414

69 Sungei Kadut Drive, Singapore 729568

Address

No 51 Sims Avenue
Singapore
387414

Opening Hours

Monday	11:30 - 21:00
Tuesday	11:30 - 21:00
Wednesday	11:30 - 21:00
Thursday	11:30 - 21:00
Friday	11:30 - 21:00
Saturday	11:30 - 21:00
Sunday	11:30 - 21:00

Telephone

+6565470289

Website

http://www.rozelfurnishing.com.sg/

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