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True Tickets

True Tickets is a secure digital ticket delivery service for Tessitura member organizations.

True Tickets amplifies the value of Tessitura with a deep and seamless integration to help you identify your shadow audience and stay in control of the entire ticket lifecycle, from sale to scan.

11/02/2026

When plans change, resale can help someone else take the seat.

Kim Darlington of Tennessee Performing Arts Center shares how every ticket listed for resale for TPAC’s first performance of The Sound of Music found a buyer who attended. Patrons recovered value, other patrons got to see the performance and the seats stayed filled.

Watch the clip: https://hubs.la/Q04D37H00

10/31/2026

Happy Halloween! 🎃 From all of us at True Tickets, we hope your day is full of treats, festive fun and memorable moments.

10/29/2026

A ticket purchased through the secondary market can lead to another visit.

Devany Hardin of Center Theatre Group shares how CTG welcomes these patrons into its email rotation with offers and invitations to come back. As she points out, they may already be loyal to the organization.

Watch the clip ➡️ https://hubs.la/Q04CLGZK0

10/27/2026

Today. we’re joining the Tessitura community in Toronto!

True Tickets is proud to sponsor Tessitura Canada’s National Learning & Collaboration Event at the Art Gallery of Ontario.

We’re looking forward to exchanging ideas, learning from peers and connecting with arts and culture professionals from across Canada.

Will you be there? Say hello to our team!

Event details: https://hubs.la/Q04CtD4D0

10/27/2026

When a ticket changes hands, the relationship with the person attending can continue.

Minnesota Orchestra (https://hubs.la/Q04CtdTv0) is partnering with True Tickets to give eligible patrons a straightforward resale option when plans change. With PatronSafe™ Ticket Resale, the Orchestra will set the eligibility, pricing and timing rules. When a ticket is resold, the new buyer’s information will flow into Tessitura. That gives the Orchestra a clearer picture of who attends and more opportunities to build relationships with its audience.

"Our goal is to make it easier for more people to connect with Orchestra Hall and the Minnesota Orchestra, and the experience around the performance is part of that," said David Sailer-Haugland (https://hubs.la/Q04CtdQX0), Minnesota Orchestra Vice President of Marketing and Guest Relations. "True Tickets gives our patrons more flexibility when plans change while helping us better understand who is actually joining us at Orchestra Hall. That supports both a better audience experience today and stronger relationships with our community over time."

Read the announcement: https://hubs.la/Q04Ctdb_0

10/25/2026

🎶 Happy World Opera Day!

Opera connects people through music, storytelling and shared experiences. We're celebrating the organizations working to deepen those connections and better understand the audiences they serve.

One important lesson? Don't let assumptions about your patrons determine their options.

A True Tickets case study examining digital adoption at a major U.S. opera company found that 59% of single-ticket buyers chose digital tickets. Even 41% of annual donors opted for digital delivery.

The findings offer a valuable perspective on how audience preferences can challenge expectations and inform better decisions.

🎭 Explore the case study: https://hubs.la/Q04BKHQg0

10/20/2026

The Chicago Symphony Orchestra has partnered with True Tickets to introduce a more connected, mobile-first ticket experience. 🎶📱

Through the partnership, patrons will be able to access, use and share their tickets more easily. Ticket activity and attendee information will also connect to Tessitura, giving the CSO greater insight into who ultimately attends and more opportunities to strengthen audience relationships.

“It’s another way we can make the concert experience as seamless as possible from start to finish,” said Joseph Fernicola, director of sales and patron experience at the Chicago Symphony Orchestra.

Read the full announcement: https://hubs.la/Q04BD98S0

10/19/2026

We’re heading to Toronto! 🍁

True Tickets is proud to sponsor Tessitura Canada’s National Learning & Collaboration Event on Oct. 27 at the Art Gallery of Ontario.

With sessions exploring industry trends, product developments and community success stories, it’s a chance to learn from peers and make new connections across Canada’s arts and culture community.

Our team will be there, and we’d love to connect!

Join us: https://hubs.la/Q04BC_Z90

10/16/2026

: Great audience experiences are about more than what happens onstage.

By helping organizations better understand the people attending their events, True Tickets supports more meaningful connections with patrons and the communities they serve.

Thank you, Al Poulus, for sharing your perspective!

Read more about our partnership with the Gallo Center for the Arts: https://hubs.la/Q04zQTlV0

10/15/2026

Today at 11 a.m. ET! 🎟️

Join Tennessee Performing Arts Center, Center Theatre Group, Tessitura and True Tickets for a practical conversation about making the secondary market work for your organization.

Learn how the right strategy can offer patrons more flexibility, help tickets reach more buyers and keep organizations connected to the people who actually attend.

There’s still time to register: https://hubs.la/Q04zQLjJ0

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http://www.true-tickets.com/

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