ORT Jet Business Community

Search is no longer just Google anymore.

People are now asking AI tools who the “best” businesses are… and if your business isn’t visible to AI, you’re missing out on being recommended.

Join Renato Dequcinis for a powerful session on Generative Engine Optimization (GEO)

You’ll learn:
- How AI chooses which businesses to recommend
- Why traditional SEO is no longer enough
- Simple steps to make your business easier for AI to find and trust

Book here: https://bit.ly/SearchEngineOptimizationwithRenato
Search is changing fast, this session will help you stay ahead.

Your mind is under attack every single day… and most people don’t even notice it happening.

Not through violence.
Not through war.
But through the content we consume online.

At a recent ORT Jet workshop, award-winning journalist Paula Slier shared powerful lessons from reporting in some of the world’s most dangerous conflict zones, including Iraq, Syria, Afghanistan, Egypt and Ukraine.

Her message was clear:
The digital world has become a battlefield.

Fake news, deepfakes, emotional manipulation, and algorithms are shaping what people think, believe and even how they react emotionally.

One of the biggest takeaways from the session was this:
People don’t share facts.
They share feelings.

Fear. Anger. Shock. Outrage.

That’s why learning to pause, question, and think critically has become one of the most important skills in today’s world.

Paula shared a simple framework called SIN to help people navigate misinformation online:

🔹 S – Source: Who created this and why?
🔹 I – If it feels too emotional or shocking, pause.
🔹 N – Narrative: How is this story being framed to influence me?

In a world where AI-generated videos and fake voices are becoming increasingly realistic, critical thinking is no longer optional, it’s essential.

At ORT Jet, we are committed to empowering entrepreneurs and leaders with the tools, knowledge and awareness needed to thrive in a rapidly changing world.

Today, something powerful happened at ORT Jet

We brought together an incredible group of mentors, not for a formal panel or presentation but for a real, honest conversation about what actually helps entrepreneurs grow.

And here’s what stood out:

It’s not about more information.
It’s about turning knowledge into action.

So many entrepreneurs know what they should be doing but struggle with where to focus, how to stay consistent, and how to move forward with confidence.

Our mentors shared real insights:
✨ Focus beats having endless ideas
✨ Structure and systems create momentum
✨ Ex*****on matters more than intention
✨ Mindset can either hold you back or move you forward

At ORT Jet, we believe mentorship isn’t just support, it’s a key driver of growth.

That’s why we’re building a more structured journey for entrepreneurs:
From start-up, to scaling, to long-term sustainability, with the right guidance at every stage.

Because no one grows alone.

Growth happens through connection, accountability, and people who genuinely care about your success.

In our recent In The Boardroom conversation, David Zinzan Zidel sat down with South African film producer and entrepreneur Adam Thal, whose journey is a powerful reminder of what it means to truly build something meaningful.

Adam’s story begins in Johannesburg, after his family rebuilt their lives from scratch following their move from Zimbabwe. Growing up in an entrepreneurial household, resilience wasn’t something he learned later in life, it was something he lived.

His passion for storytelling began early, sparked by a school video camera. Although he initially pursued electrical engineering, he soon realised his path lay elsewhere. With the support of his parents, he made the brave decision to follow creativity instead.

At film school, Adam and his business partner started building a company together while still studying. But in 2007, everything changed when his partner passed away unexpectedly. Faced with a difficult decision, Adam chose to continue the business, not just for survival but to honour what they had started.

As his career in commercial production grew, so did his success. But one realisation shifted everything:

He didn’t own the work he was creating.

That moment changed his entire approach to business. Through mentorship and experience, Adam transitioned from simply producing content to building long-term assets and ownership.

Today, his work spans global platforms including Netflix, Amazon Prime, Showmax, and SuperSport, and he has earned international recognition including an Academy Award nomination.

But his biggest insight came at the Oscars:

The tools weren’t different. The processes weren’t different.

What was different was scale, access, and ownership.

Adam’s journey is a powerful reminder that entrepreneurship is not only about what you create but what you build, own, and sustain over time.

Because true success is measured in legacy, not just output.

At today’s ORT Jet Story Selling workshop, we were reminded of something powerful:

People don’t buy products… they buy meaning.

With Kim Rabinowitz from Purple Panda leading the session, we explored how storytelling shapes the way people think, feel and make decisions.

Fun fact:
Diamonds weren’t always a symbol of love 💍
That story was created and now it feels completely natural.

The biggest shift:
Your customer is the hero
You are the guide

Because at the end of the day…
people don’t remember what you said, they remember how you made them feel.

And that’s the story that sticks.

Tell us your Business Story in the comments

Are you great at what you do but not getting the recognition you deserve?

Join Helen Nicholson, the Networking Queen, for a practical workshop that will teach you how to:

• Show up with confidence
• Build your personal brand
• Make meaningful connections
• Navigate any networking situation

💡 Don’t let your talent go unnoticed. Get seen, get known, get ahead!

🔗 Register here: https://bit.ly/NetworkingWithHelenNicholson